HOLT Ventures Leads Seed Round for Used Equipment Guide, Inc.

SAN ANTONIO (April 23, 2018) HOLT Ventures, the corporate venture capital arm of HOLT CAT®, has announced a $750,000 investment in Used Equipment Guide, the world's largest used heavy equipment and truck search engine.

Used Equipment Guide’s seed round, led by HOLT Ventures, raised the majority of its capital from a consortium of Caterpillar® Dealers in the U.S.

"Used Equipment Guide is a prime of example of the innovative companies HOLT Ventures wants to partner with when considering our investment options,” said Peter J. Holt, HOLT CAT CEO and HOLT Ventures advisory committee member. “Their dynamic vision to create an expansive marketplace focused on the equipment and truck buying experience is revolutionary, which fits perfectly with our core values."

With access to over 2,500 of the largest dealer, for-sale and auction websites, Used Equipment Guide provides users with an easy-to-use database of used construction equipment, agricultural equipment, cranes, on-highway trucks, lift trucks, industrial engines and electrical power generation equipment in a single search.

Founded in 2015 by CEO Jeremy Balog, the company’s mission is to create liquidity in the heavy equipment and truck marketplace by more efficiently connecting buyers with online resources that sellers have been using for decades to market their available inventory.

"HOLT Ventures is very excited to add Used Equipment Guide to our growing portfolio,” said Adam Bridgman, Partner of HOLT Ventures. “This investment is in line with our strategic approach to invest in companies that are innovating in our industry and solving challenges in the daily operations of our business."

About HOLT Ventures
The Holt family has a long legacy of innovation in the industrial business space, dating back to the early 1900’s when Benjamin Holt invented the track-type tractor, which was later named the Caterpillar. Today, the Holt family works alongside Caterpillar Inc. to deliver market-leading solutions through their heavy equipment dealership, HOLT CAT®, which is the largest Cat® tractor and engine dealer in the United States. HOLT Ventures strives to continue the legacy of innovation by investing in technologies and bright minds that are focused on solving challenges in our business. Current investments include Ranger Health, SmartPicture/PLNAR and Airware. For more information visit

About Used Equipment Guide Used Equipment Guide is the largest used equipment site in the world, connecting buyers and sellers from Alabama to Zambia and everywhere in between. The company was founded in Asheville, North Carolina in 2015 and relocated its main office to Chattanooga, Tennessee in early 2018.